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Perceptive Power Infrastructure is a proven stable provider of distributed energy. As a True Green Capital company, they have that has over $500 million dollars in distributive solar assets in operation and more than 10 years of experience building, owning and operating solar facilities. With over 500MW of operational assets, with each project ranges from 550KW to 10MW.

Challenges:

  • Marketing was a low priority for the first year of the business
  • Rural Electric Cooperatives do not know they exist as a provider within their markets
  • New to market as an energy solution provider
  • Brand not defined, consistent, or clear
  • Landing page only initially and without clarity of who PPI was on their initial site
  • Target audience and message was not defined

Solutions:

  • Consultative approach with initial evaluation of immediate needs and action plan
  • Brand Development - logo design and brand identity manual
  • Marketing Communications Plan - create, evaluate, deliver, measure
  • Digital Marketing Management (social media, eNewsletter, website, blogs)
  • Print Collateral Development (capabilities PowerPoint deck, brochure)

Results:

  • SWOT Analysis completed with marketing initiatives and direction set for 2023
  • Website developed with metric detail in place with call to action conversions tracked
  • Print collateral with QR codes show direct leads to website visits during latest conference
  • Brand awareness of Perceptive Power Infrastrucutre LLC campaigns in process
  • Strong content development plan - showing trackable visits to current blogs we have posted
  • Developed a visual of the Perceptive Way approach - unique selling position
Heidi has been a tremendously valuable addition to our organization! She helped us not only with our marketing, but organizational goals and planning as well! She's been a wonderful sounding board and trusted colleague. She also works tremendously hard and is always on the ball. I couldn't recommend her enough.
Kathleen Tampke
Head of Operations
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