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Home Care Assistance is one of the largest and fastest growing home care companies in the world, with over 200 locations and 10,000 employees across the United States, Canada and Australia. Recognized for their award-winning healthy longevity book series, groundbreaking cognitive therapeutics program and innovative consumer education campaigns.

Challenges:

  • Consumer Marketing support for over 88+ global franchise offices
  • Multi-regional competition within the healthcare industry
  • Visual brand awareness and consistency
  • Establishing key vendor relationships within Digital, Consumer, and Referral marketing strategies

Solutions:

  • Consultative approach of support for Franchise Offices in Marketing Analysis, Review, and Strategy
  • Content and visual brand initiatives through Digital Marketing, Consumer and Referral marketing (ex. Social Media Content & Design, banner ads, SEO/PPC)
  • Global vendor relationship management
  • Continual Education and Training Modules

Results:

  • + 27% YOY of Revenue
  • Digital marketing campaigns with overall performance improved in terms of conversions by +80%
  • Increased Franchise Network social media use to 43% - providing social media management support and content creation for US, Canada and Australia offices
  • Increase Consumer Leads from Web Leads by 9%
  • Brand awareness of National Australia site development and launch
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