How Home Care Assistance

Increased YoY Revenue by 27%

with Targeted Marketing

Home Care Assistance is one of the largest and fastest-growing in-home care companies in the world, with over 200 locations and 10,000 employees across the United States, Canada, and Australia. Ensuring the dignity, safety, and independence of their clients is paramount and they’re committed to changing how the world lives and ages at home.

The Challenge

In the highly competitive in-home care market, Home Care Assistance faced the challenge of providing consistent consumer marketing support for over 88 global franchises, maintaining strong branding across all locations, and managing key vendor relationships.

They needed a marketing partner they could depend on to take on the huge task of organizing, strategizing, and coordinating their marketing materials.

The Solutions

Consultative approach of support for franchise offices in marketing analysis, review, and strategy
Content and visual brand initiatives through digital marketing, consumer, and referral marketing
Global vendor relationship management
Continual education and training modules
Social media management and content creation for US, Canadian, and Australian offices

The Results

+ 27%

YoY revenue

+80%

boost in conversions across digital marketing campaigns

Increased Franchise Network social media usage to 43%

+9%

increase in website conversions

Raised brand awareness for National Australia site development and launch

“Heidi is well rounded, creative, passionate as well as professional. Her skills and knowledge in the marketing arena are top notch. She is a connector of people and brings teams together to ensure you get the best of the best. Some people merely go to work and others add a value to the position that is hard to describe. Heidi is one of those people!”

– Barbara S, Executive Consultant, Home Care Assistance

Ready To Strengthen Your Marketing?

Book a free consultation to grab a virtual coffee with our founder, Heidi. And chat about elevating your business with the strength of an entire marketing team supporting you.