Home Care Assistance is one of the largest and fastest growing home care companies in the world, with over 200 locations and 10,000 employees across the United States, Canada and Australia. Recognized for their award-winning healthy longevity book series, groundbreaking cognitive therapeutics program and innovative consumer education campaigns.
Challenges:
Consumer Marketing support for over 88+ global franchise offices
Multi-regional competition within the healthcare industry
Visual brand awareness and consistency
Establishing key vendor relationships within Digital, Consumer, and Referral marketing strategies
Solutions:
Consultative approach of support for Franchise Offices in Marketing Analysis, Review, and Strategy
Content and visual brand initiatives through Digital Marketing, Consumer and Referral marketing (ex. Social Media Content & Design, banner ads, SEO/PPC)
Global vendor relationship management
Continual Education and Training Modules
Results:
+ 27% YOY of Revenue
Digital marketing campaigns with overall performance improved in terms of conversions by +80%
Increased Franchise Network social media use to 43% - providing social media management support and content creation for US, Canada and Australia offices
Increase Consumer Leads from Web Leads by 9%
Brand awareness of National Australia site development and launch
Heidi is well rounded, creative, passionate as well as professional. Her skills and knowledge in the marketing arena are top notch. She is a connector of people and brings teams together to ensure you get the best of the best. Some people merely go to work and others add a value to the position that is hard to describe. Heidi is one of those people!
