Target Audience – Do You Know Who You’re Talking To?

Target Audience - Defining Your Market Audience

In a world where people are being constantly bombarded with information and ads,  is it possible that what you are trying to say is actually getting lost in the crowd? Brands need to  direct their message to the right people so that their content is relevant. Otherwise, they risk talking to an audience that’s too […]

Testimonials – Ask For Them

Client Testimonials to Market Your Business

Online sharing of experiences has increasingly made customers today go online to research a product or brand before any purchase is made. Online reviews and testimonials are a powerful ally when it comes to building brand trust. Whether you own a hotel, a salon or a restaurant, the truth is that your customers would have […]

Why Build a Website?

Are you still wondering if you should invest in a website for your business? Not sure what the benefits are? Then this is for you!  Every business should have a website for several reasons, this is the face of your business and the experience you provide to your viewer will ultimately determine if they will […]

The Meaning of a Brand

What makes a brand

Everything your business does reflects on your brand’s image, so it’s beneficial to understand both in order to start grasping how to get noticed, whatever your industry might be. Brand vs Business Isn’t your brand the same thing as your business? It’s a concept most people get confused about and quite frankly this misconception is […]