Target Audience – Do You Know Who You’re Talking To?
In a world where people are being constantly bombarded with information and ads, is it possible that what you are trying to say is actually getting lost in the crowd? Brands need to direct their message to the right people so that their content is relevant. Otherwise, they risk talking to an audience that’s too […]
Testimonials – Ask For Them
Online sharing of experiences has increasingly made customers today go online to research a product or brand before any purchase is made. Online reviews and testimonials are a powerful ally when it comes to building brand trust. Whether you own a hotel, a salon or a restaurant, the truth is that your customers would have […]
